The Republican National Committee released an audacious set of recommendations on Monday aimed at revitalizing the party following the drubbing suffered by GOP candidates last November, calling for sweeping changes to the party's infrastructure, outreach and nominating process to contend for the White House in 2016.

The RNC's 100-page report, the "Growth and Opportunity Project," is the election autopsy ordered by Chairman Reince Priebus last fall.

Culled from more than 52,000 contacts with voters, party consultants and elected officials, it calls for drastic changes to almost every major element of the modern Republican Party.

"When Republicans lost in November, it was a wake-up call. And in response I initiated the most public and most comprehensive post-election review in the history of any national party," Priebus said Monday morning at the National Press Club. "As it makes clear, there’s no one reason we lost. Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; our primary and debate process needed improvement."

In essence, the report argues for a more data-driven Republican Party in which the RNC assumes increased authority for party-building efforts.

The report calls for increased outreach to women, young voters and minorities — especially Hispanics. The document acknowledges the GOP’s policy on immigration has become a “litmus test” for what will be a key constituency necessary for the party’s success in the next four years and beyond.

"We are not a policy committee, but among the steps Republicans take in the Hispanic community and beyond, we must embrace and champion comprehensive immigration reform," the report says, nodding at other points to the bipartisan reform efforts currently before Congress. "If we do not, our Party’s appeal will continue to shrink to its core constituencies only."

The report also notes a growing generational divide on the issue of gay rights, calling the issue a "gateway" for young voters deciding whether to align with the GOP.

"We can't grow the party by division and subtraction," Priebus said during a question-and-answer session at the press club. "We can only build it by addition and multiplication."

But the report is hardly focused on social issues alone. Its top recurring theme arguably involves building a robust Republican data infrastructure, and applying a commitment to testing and analysis of almost every operation of the RNC.

Priebus is advised to hire a chief technology officer and digital officer by the end of April, and give them wide latitude to inform aspects of the party from fundraising to media strategy and messaging and beyond.

"Those teams will work together to integrate their respective areas throughout the RNC and provide a data-driven focus for the rest of the organization," Priebus said. "And they will be the new center of gravity within the organization."

The GOP's digital revamp — as with most of the other elements of the report — was prompted by the Obama campaign's far more sophisticated operation in 2012.

Handout / Getty Images

Chairman of the Republican National Committee, Reince Priebus, appears on ''Face the Nation'' on March 17, 2013 in Washington, D.C.

Many of the reforms proposed by the Growth and Opportunity Project, however, will encounter stiff resistance in corners of the Republican Party and broader conservative movement — because of a deep distrust of the official GOP among the grassroots. 

Former Alaska Gov. Sarah Palin encapsulated the sentiment during her speech on Saturday before the Conservative Political Action Conference. 

"Now is the time to furlough the consultants, and tune out the pollsters, send the focus groups home, and toss the political scripts," she said, "because if we truly know what we believe, we don't need professionals to tell us."

And some of the report's declarations are sure to ruffle feathers on the Right.

The report says bluntly at one point that "third-party groups that promote purity are hurting our electoral prospects," an indirect reference to groups like the Club for Growth, which has promoted challenges to Republicans regarded as more electable who are accused of transgressing against conservative principle.

A spokesman for the Club for Growth had no comment about the report, and Ari Fleischer, one of the leaders of the GOP project, argued that success would involve overcoming resistance from fellow Republicans.

"Successful parties learn and grow, and you do the best learning after you lose," he said at a press conference Monday morning.

The report also calls super PACs a "wild card" that threaten to weaken an eventual nominee due to the onslaught of negative advertising during primaries. (2012 Republican presidential nominee Mitt Romney suffered from this type of friendly fire during his slog to the nomination.)

The report calls for broader changes to the Republican primary system, too, especially as it relates to picking a presidential candidate. It calls for prohibiting primary debates before Sept. 1, 2015, and limiting the total number of debates to 10 or 12 -- and possibly docking delegates from candidates who ignore the rules.

The report also calls for holding the Republican National Convention in late June or July, necessitating that the primary process concludes between late April and mid-May. 

To accomplish that, the Growth and Opportunity Project recommends for a major — and likely contentious — overhaul to the primary calendar in which groups of states in a similar region would vote on the same date. The so-called "regional primary system" would follow traditional nominating contests in states like Iowa and New Hampshire, for which there would be an exception. 

Furthermore, the report recommends that Republicans ditch caucuses and conventions — venues in which conservative activists traditionally dominate — in favor of primaries for picking a nominee.

Among the report's assorted other recommendations:

• Establish a new "Growth and Opportunity Inclusion Council" tasked with reaching out to Hispanics, African Americans, Asians and Pacific Islanders, Native Americans and other minority communities;
• Commit an initial $10 million to improving outreach to minority communities;
• Set up an "RNC Celebrity Task Force of personalities in the entertainment industry" to attract young voters, and encourage Republican leaders to "participate in and actively prepare for interviews" on the Daily Show, the Colbert Report and other media aimed toward younger Americans;
• Place a greater emphasis on early voting in political strategy, messaging and budgeting;
• Invest in full-time field staff in states beginning at a much earlier point in election cycles;
• Convene a quarterly summit of Republican pollsters, ensure an accurate model of likely voters and turnout for polling, and recommend that GOP polls include a 25 percent subsample of respondents who can be reached by cell phone only;
• Explore making more efficient television advertising purchases, including possibly shifting resources away from paid media and toward organizational efforts and alternative methods of voter contact;
• Work with outside conservative groups (to the extent that it's legal) to better define different organizations' responsibilities;
• Encourage a well-funded conservative group (akin to Democrats' group, American Bridge) dedicated to full-time tracking and research of Democratic candidates;
• Expand the RNC's low-dollar fundraising program, and seek more efficient finance staffing;
• "Convince Congress to remove the biennial aggregate contribution limits," or, absent that, seek to increase the contribution limits for federal campaigns;
• Abolish the public financing system for presidential campaigns, including the matching funds program;
• Replace taxpayer funding of national party conventions with a system in which party committees could raise additional funds for the conventions;
• Allow party committees to raise additional funds to support the maintenance of their buildings and facilities.

This story was originally published on Mon Mar 18, 2013 6:58 AM EDT

Former Republican presidential nominee Mitt Romney sought to pass the torch of leadership in the GOP to a new generation of conservatives in his first major public speech since losing last year's election. 

Romney, the failed candidate who challenged President Barack Obama in 2012, heralded a handful of Republican governors and his former running mate — Wisconsin Rep. Paul Ryan — as the next generation of GOP leadership. And he counseled party activists gathered here at the Conservative Political Action Conference to learn from his campaign's missteps. 

"It is up to us to make sure that we learn from my mistakes, and from our mistakes, so that we can win the victories those people and this nation depend upon," Romney told a warmly supportive CPAC crowd.

"It’s fashionable in some circles to be pessimistic about America, about conservative solutions, about the Republican Party," he added. "I utterly reject that pessimism. We may not have carried the day last Nov. 7, but we haven’t lost the country we love, and we haven't lost our way."

The former Massachusetts governor has kept a deliberately low profile following his lopsided loss versus Obama last November.

Following a campaign in which he was caricatured as out of touch — an image reinforced by his comments about "47 percent" of Americans depending upon government — many Republicans have quickly looked past Romney, who seemed at risk of becoming relegated to footnote status within the GOP.

But Romney used his speech to pledge to remain involved in Republican politics. 

"I am sorry that I will not be your president – but I will be your co-worker and I will stand shoulder to shoulder alongside you," he said. "In the end, we will win just as we have won before, and for the same reason: because our cause is just and it is right."

And Romney singled out a handful of Republicans in his speech who could become that next generation of winners.

He hailed South Carolina Gov. Nikki Haley (who introduced him), and Republican Govs. Rick Snyder (Mich.), Nathan Deal (Ga.), Scott Walker (Wis.), Susana Martinez (N.M.) and Brian Sandoval (Nev.), along with two governors who weren't invited to CPAC because of perceived apostasies against conservatism: New Jersey Gov. Chris Christie and Virginia Gov. Bob McDonnell.

Romney made few references, aside from Ryan, to leaders in Congress. Sens. Marco Rubio, R-Fla., Rand Paul, R-Ky., or Ted Cruz, R-Texas, did not earn a shout-out from the former GOP nominee.

CPAC has been an important gathering for Romney in the past. He twice won its influential straw poll, and ended his first bid for the Republican nomination at 2008's gathering. Romney called himself a "severely conservative" governor during his speech at CPAC in 2012, a description which Democrats turned against him in the general election.

Kevin Lamarque / Reuters

Former Republican Presidential candidate Mitt Romney acknowledges supporters as he speaks at the Conservative Political Action Conference at National Harbor, Md., March 15, 2013.

Before this gathering of Republican stalwarts, Romney also weighed in on the looming question before the GOP, about whether it should moderate in some respects, or continue to hew to its conservative ideology. 

He argued that a "conservative vision can attract a majority of Americans and form a governing coalition of renewal and reform."

It's unclear whether or when the public might expect to hear from again from Romney, who recently joined the executive committee of one of his sons' investment companies. But he struck a wistful note upon reflecting about his failed campaign.

"Thank you again for your help and support along our journey," he said. "Ann and I will treasure these memories all the days of our lives."

This story was originally published on Fri Mar 15, 2013 1:59 PM EDT

Former Massachusetts governor and Republican presidential nominee Mitt Romney has a new job.

NBC News has learned that Romney is returning to the private sector, joining his eldest son Tagg's investment firm, Solamere Capital, as chairman of the executive committee.

A person with knowledge of the deal tells NBC that Romney is planning to work with Solamere for one week a month. He will be advising on matters of private equity, and is not planning to fundraise at all for the firm.

An email is expected to go out tomorrow heralding the news to top investors.

Romney has held office space at Solamere, which is based in Boston, since the election.  However, he has mostly spent time with his family since the loss, and has not been officially involved in business matters.  His campaigns for president in 2008 and 2012 largely focused on his background in the business world.  Romney founded asset management company Bain Capital in 1984.

This story was originally published on Wed Mar 6, 2013 4:19 PM EST

From "47 percent" to "oops" to "you didn't build that," the 2012 campaign was full of memorable moments that arguably changed the trajectory and rhetoric of the presidential race, influencing conversations about the role of government, the essentials of leadership, and the direction of the country.

Aaaaaand then there was all the other stuff.

The first campaign in which ideological scuffles were waged on Twitter, the 2012 race was noteworthy for its moments of pure silliness, when there was little observers could do except use their 140-character allotments for snarky pronouncements like "#headdesk."

So, with apologies to the Happy Days episode that birthed the phrase "to jump the shark," here's our list of the Top 10 "shark-jumping" political moments of 2012:

10. The Drudge Report floats Petraeus for VP.  Despite overwhelming evidence -- even more overwhelming in retrospect -- that the now-resigned CIA director was hardly a slam-dunk to be on the GOP ticket, reporters scurried frantically to shoot down a Drudge Report siren floating Gen. David Petraeus for Mitt Romney's vice presidential pick. The news was sourced to "a top fundraiser" who heard it "whispered" by Barack Obama. The Romney-aligned conservative news hub suggested the once-revered general (who resigned after the election in the wake of revelations of an extra-marital affair) after it plugged an exclusive scoop on the implausible pick of Condi Rice for the job.

9. Newt Gingrich is bitten by a penguin at the zoo. While technically still a presidential candidate -- but long after the sheen of his surprise January victory in the South Carolina GOP primary had faded -- it wasn't unusual to hear tales of Newt Gingrich's passion for zoology during the spring of 2012. An April incident at the San Diego Zoo offered LOL-worthy headlines when the former speaker was nipped on the finger by a Magellanic penguin. Hounded for confirmation, Gingrich spokesman R.C. Hammond dutifully vowed that the Band-Aid-prompting injury would not end the candidate's love of animals, saying "Newt is a zoo fan. He will be back."

8. Everyone meta-argues about Big Bird. Asked during the first presidential debate for areas where he would cut federal spending, GOP presidential nominee Mitt Romney pointed to the (relatively minuscule) funds received by PBS, even while asserting earnestly that "I like Big Bird." After a particularly lackluster debate performance by President Obama, the statement offered Romney foes a welcome peg for attacks, including a parody ad in which the goofy avian puppet was derided as a "big, yellow, a menace to our economy." Republicans, in turn ridiculed the Obama campaign's fixation with the Sesame Street protagonist as frivolous, and an exasperated PBS requested that the ad be taken down.

7. A stop at Chick-Fil-A becomes a political act. Liberal lovers of waffle fries faced a difficult choice this summer when Chick-Fil-A president Dan Cathy voiced criticism of same-sex marriage. While Mitt Romney didn't bite, other Republican politicians leveraged the story, flocking to the fast-food joint to show their support for Cathy's socially conservative views. Sarah Palin, Rick Santorum, Mike Huckabee, and then-VP hopeful Tim Pawlenty all publicly backed the franchise that launched the "Eat Mor Chikin" campaign, while some Democratic pols threatened to keep new stores from opening and pilloried the restaurant with labels like "hate chicken." The chain later - ahem -- "waffled" on its stance, agreeing to stop funding groups that fight same-sex marriage.

6. Romney not-really-jokingly laments not being Latino. The "47 percent" remarks were the enduring headline out of Mitt Romney's leaked fundraiser remarks, but the nominee also raised some eyebrows when he joked to attendees that he would have been much more likely to win the presidency if his father had been Mexican. "He was born in Mexico… and had he been born of, uh, Mexican parents, I’d have a better shot at winning this," Romney said to reported crickets from the audience of donor heavyweights. "But he was unfortunately born to Americans living in Mexico. He lived there for a number of years. I mean, I say that jokingly, but it would be helpful to be Latino.” Si se puede!

5. The Trump "October surprise." Remember this? Donald Trump sent the Twitter machine into a frenzy after he promised a "revelation" that would derail the president's re-election efforts. The rumor mill indicated that the bombshell could be some kind of divorce records from Obama's past, a claim which turned out to be far more potentially interesting than Trump's actual revelation -- which was to offer $5 million to the charity of Obama's choice in exchange for the president's college and passport records. The news dud served to remind voters of Romney's tortured embrace of the coiffed billionaire in a February endorsement, which Romney accepted by deadpanning, "There are some things you can't imagine ever happening in your life. This is one of them."

4. Spandexed Rick Perry tweets he's staying in 2012 race. The morning after the Iowa caucuses, political reporters and Perry staff were making arrangements to attend the Texas governor's inevitable dropout press conference when a tweet from the governor's official account pictured Perry in running attire giving a thumbs up -- with the text "Here we come South Carolina!!!" Some close aides initially believed the vow to stay in the race was a hoax. Frazzled reporters chased the candidate to a hotel hallway where they got their first in-person confirmation of the news from Perry's wife Anita, in the form of her declaration that "I LOVE grits!"

3. Joe Biden poses with biker chick. Relentlessly parodied as a dopey muscle-car enthusiast by joke newspaper The Onion, Vice President Joe Biden finally appeared to be merging with his own caricature when he tried to make friends with a trio of bikers at an Ohio diner. The result: an AP photo of Biden nuzzling a grinning female rider as two male companions looked on with impossible-to-describe-in-print facial expressions of annoyance, disbelief and wonderment. (It didn't help that the photo was published within hours of a picture of a Barack Obama being aerially bear-hugged by a large Florida admirer.)

2. Eastwooding. After his appearance in a stark, full page pro-Chrysler ad dubbed "Halftime in America," some Republicans accused Clint Eastwood of being an Obama backer. That presumably gave the gravelly-voiced star's endorsement of Mitt Romney even more heft going in to the Republican National Convention, when no organizers questioned the famous "Dirty Harry" actor as to exactly what he might say on stage. Republicans, along with a primetime audience of millions, looked on with (at best) bewildered amusement and (at worst) horror as Eastwood wandered around the stage spouting insults at an empty chair meant to symbolize the president. Eastwood later admitted -- in the biggest scoop to date for his hometown paper The Carmel Pine Cone -- that he came up with the idea to malign available furniture while in the green room before the speech. "[The Romney team] vets most of the people, but I told them, ‘You can’t do that with me, because I don’t know what I’m going to say,’” Eastwood recalled to the Pine Cone.

1. The "war on women." Little did Hilary Rosen know when she dinged Ann Romney's career choices on CNN that she was touching off a seven-month battle that would be dubbed by both sides as a partisan "war on women." “His wife has actually never worked a day in her life,” said Rosen, a political consultant who advises the Democratic National Committee, launching a rhetorical spitball/Twitter war that continued in various incarnations until  Election Day. Obama campaign aides scrambled to condemn the remark as Ann Romney shot back that she “made a choice to stay home and raise five boys. Believe me, it was hard work."

That opening volley continued through the end of the campaign, with Republicans and Democrats each painting the other group as baby-hating suffrage opponents eager to confine the brightest of women to lady-prisons of convenient stereotypes.

Both sides pointed to issues ranging from the arguably legitimate (economic policies affecting families, contraceptive policies) to the unrepeatable (Rush Limbaugh calling Sandra Fluke a "slut")  to the absurd (demanding that the other side disown the endorsement of a musical artist with unpleasant lyrics about women.)

The silliness may have been best encapsulated by Reince Priebus, who described the back-and-forth thusly: "If the Democrats said we had a war on caterpillars and every mainstream media outlet talked about the fact that Republicans have a war on caterpillars, then we'd have problems with caterpillars."

For which he had to apologize.

NEW YORK -- Less than a month after Mitt Romney's bid for the White House was suddenly snuffed out, his vice-presidential nominee and another top surrogate -- and fellow potential 2016 presidential candidate --delivered dueling speeches Tuesday that attempted to reframe Republican philosophy in what was a strikingly "Un-Romney" tone.

Rep. Paul Ryan (R-WI) spoke first at the dinner, followed by Sen. Marco Rubio (R-FL), who was receiving an award from the foundation of Ryan's mentor, former Rep. Jack Kemp. Ryan's speech -- his first public address since the Nov. 6th loss -- echoed themes from his late October speech in Ohio on economic mobility, but little else from the fall campaign.

"We have a compassionate vision based on ideas that work - but sometimes we don't do a good job of laying out that vision. We need to do better," Ryan said Tuesday night at the Mayflower Hotel in Washington, DC, an almost word-for-word recitation of what he said Oct. 24th in Cleveland.

It was in that policy speech just two weeks before Election Day that a glimpse of what the post-election Wisconsin congressman would look like. The Ohio speech was Ryan's brainchild on the trail, reflecting his personal passion for the topic, and the idea of an upwardly mobile society that could be built on Republican principles.

The speech was the only one of its kind Ryan gave during the 80-plus days he was on Romney's ticket, and perhaps reflecting concerns that Ryan's remarks were off the nominee's messaging, Romney held his own event during Ryan's speech that day, which soaked up news coverage.

But speaking at the Kemp dinner Tuesday evening, the seven-term congressman launched himself back onto the national stage without Romney or his advisers guiding the message.

While Ryan praised Romney by name as someone who he felt "would have been a great president," he also very publically distanced himself from his former ticket mate’s "47 percent" remarks to donors at a private fundraiser last spring.

In the remarks, captured by surreptitious video recording, Romney claimed 47 percent of Americans are "dependent upon government" and would therefor only vote for President Barack Obama and his vision of a larger government.

"Both parties tend to divide Americans into 'our voters' and 'their voters,'” Ryan said. “But Republicans must steer far clear of that trap. We must speak to the aspirations and anxieties of every American. I believe we can turn the engines of upward mobility back on, so that no one is left out from the promise of America. But it's going to require a bold departure from the approach that government has taken for the last five decades."

If Ryan was cautiously backing away from the GOP ticket's rhetoric in his remarks, Rubio turned on his heel and walked away from it completely. In his 4,185 words of prepared remarks, two words were notably missing: Mitt and Romney.

The Florida senator and Tea Party darling focused his remarks on a segment of the population whose imagination the Romney campaign tried, and largely failed, to capture: the middle class.

Praising the large and stable middle class as something uniquely American, Rubio took aim at what he called a growing "opportunity gap" between those born into the middle class and those who are left to struggle from humbler means to try and get there.

"For those of us blessed with the opportunity to serve our country in government, one of the fundamental challenges before us is to find an appropriate and sustainable role for government in closing this gap between the dreams of millions of Americans and the opportunities for them to actually realize them," Rubio said, according to prepared remarks.

"The key to a vibrant middle class is an abundance of jobs that pay enough so that workers can provide for themselves and their families, enjoy leisure time, save for retirement, and pay for their children’s education, so they can grow up and earn even more than their parents."

Compare that to Romney's own comments on what he called the "opportunity society" he hoped to create, which focused more on the idea of government getting out of the way of business, which could lift up the American people.

"I will spend the next four years rebuilding the foundation of our opportunity society, led by free people and their free enterprises," Romney said in a speech in Wisconsin March 30th. "The only real solution to help communities devastated by lost jobs is more jobs. President Obama never seems to have understood the basic point that a plant closes when the business starts to lose money. So when the president attacks businesses for making money, and when his policies make it more difficult for businesses to make money, he's also attacking the very communities he wanted to help."

Romney's rhetoric toward the middle class focused, as did much of his campaign, on creating jobs. His five-point plan for creating jobs and helping the middle class touched on macro issues like controlling debt, supporting free trade and the amorphous phrase "champion small business."

That type of tone, appealing to the “job creators” more than those looking for work could have led to the polling data First Read noted this morning: Obama beat Romney by 10 points (53%-43%) on which candidate was more in touch with people like you, and, 53% said Romney's policies would favor the rich (compared to just 10% for Obama).

And while Rubio's policy prescriptions rarely deviated from Republican orthodoxy (he noted he opposed tax increases, and praised faith-based and community organizations as key to stemming "societal breakdown,") he used even his personal story -- and son-of-immigrants background -- to create a contrast with the former Republican standard bearer and paint the Republican Party as not just the party of the wealthy.

Whereas Romney infamously noted his well-to-do friends (NASCAR and NFL team owners have dubious mentions in the campaign record) and regularly highlighted successful entrepreneurs he had met on the campaign trail, Rubio closed with an anecdote of someone further down the income ladder.

"A few weeks ago, I was giving a speech at a fancy hotel in New York City,” he said. “When I arrived in the banquet hall, I was approached by a group of three uniformed employees from the hotels catering department. They had seen my speech at the Republican Convention, where I told the story of my father the ‘Banquet Bartender.’ And they had a gift for me. They presented me with this name tag, which says, ‘Rubio, Banquet Bartender.’ That moment reminded me that there are millions of Mario Rubios all across America today. They aren’t looking for a handout; they just want a job that provides for their families."

With both men striking similar notes it seems clear that at least these top Republican leaders see an inclusive message as a possible path back from the wilderness. Whether either of Tuesday's speakers will become the messenger, remains to be seen. 

Garrett Haake and Alex Moe were both 2012 presidential campaign embeds for NBC News. Haake covered Mitt Romney and Moe covered Paul Ryan and others.

Is the White House’s offer really a laughing matter?... It seems to be sending two messages to Republicans: 1) accepting the middle-class tax extension is less painful than the other proposals, and 2) you need to drag us to entitlement reform… Obama hits the road, delivering remarks on the fiscal negotiations in Hatfield, PA at 12:05 pm ET… Ted Cruz and 2016?... VA GOP blasts Bolling… And “Meet” to interview Geithner on Sunday.

*** A laughing matter? After Treasury Secretary Tim Geithner’s individual meetings yesterday with congressional leaders in the so-called “fiscal cliff” negotiations, Republicans leaked to reporters what the Obama White House is offering: 1) $1.6 trillion in tax increases and revenues, 2) a permanent end to Congress’ control of the debt limit, 3) additional stimulus of at least $50 billion, and 4) $400 billion in savings in Medicare and other programs to be worked out next year. Republican aides dismissed the offer as “unbalanced” and “unreasonable,” NBC’s Luke Russert notes. A House GOP aide adds to First Read that the $1.6 trillion is TWICE the revenue that President Obama campaigned on (by not extending the Bush tax cuts for the wealthy); that the debt-limit demand is a “pipe dream”; and that the revenue in the offer ($1.6 trillion) is four times greater than the spending cuts ($400 billion). The Weekly Standard even reports that Senate Minority Leader Mitch McConnell “burst into laughter” after Geithner offered the plan.

J. Scott Applewhite / AP

Senate Minority Leader Mitch McConnell of Ky., center, accompanied by Sen. John Barrasso, R-Wyo., left, and Sen. John Thune, R-S.D., gestures while speaking to reporters on Capitol Hill in Washington, Tuesday, Nov, 27, 2012.

*** The White House’s two messages: But is the offer really a laughing matter? From what we understand, the White House is sending two messages from the offer it presented yesterday. One, it’s trying to force House Republicans to pass the middle-class extension of the Bush tax cuts -- with the idea of punting everything else until next year. The message: Extending the middle-class tax cuts is MUCH LESS painful than the other revenue, the debt-limit demand, and additional stimulus. (Think Team Obama has learned from its past negotiating offers, when it started out negotiating from the middle?) Two, the White House is sending the message that if Republicans want entitlement reform, they’re the ones who will have to propose it. After all, the administration’s offer is very specific when it comes to taxes, but not specific at all when it comes to entitlements. In other words, the White House is saying: We’re dragging you to agreeing to higher revenues, but you guys need to drag us to entitlement fixes. It is very possible that the White House’s sky-high offer could blow up in its face. But it’s also quite possible that it forces Republicans to think long and hard about the middle-class extension and what they exactly want on entitlements.

*** Road trip! Meanwhile, as we’ve already reported on this week, Obama hits the road today, taking his fiscal message on the road to Hatfield, PA (the Philadelphia suburbs), where he speaks at 12:05 pm ET. Per the White House, the president will make his case “by visiting a business that depends on middle class consumers during the holiday season, and could be impacted if taxes go up on 98% of Americans at the end of the year. The president will tour and deliver remarks at The Rodon Group manufacturing facility, the sole American manufacturer for K’NEX Brands, a construction toy company whose products include Tinkertoy, K’NEX Building Sets and Angry Bird Building Sets.  The Rodon Group and K’NEX Brands, both third-generation family businesses, employ over 150 people at their Hatfield facilities.”

*** Ted Cruz and 2016? Wow, Sen.-elect Ted Cruz (R) hasn’t even been sworn in yet, and he’s already stoking 2016 speculation. Politico: “Texas Sen.-elect Ted Cruz advised the Republican Party to rebrand itself under a banner of ‘Opportunity Conservatism’ during a sweeping speech Thursday night that will only stoke speculation about a 2016 presidential run. Speaking before the conservative American Principles Project dinner at a downtown Washington hotel, Cruz said the GOP’s thumping in the 2012 elections was more the result of poor messaging and communication than the wrong ideology.” We’ve seen plenty of new senators come in with plenty of hype and attention (Hillary Clinton, Barack Obama, Marco Rubio), but those worked hard to keep expectations down. This is something else entirely…

*** VA GOP blasts Bolling: Yesterday, we wrote that Lt. Gov. Bill Bolling -- who had exited Virginia’s gubernatorial contest, meaning that Ken Cuccinelli would be the GOP’s nominee next year -- hadn’t closed the door to mounting an independent bid. And that in part explained this pretty stunning statement from the Virginia GOP chair: "I am disappointed by Lt. Governor Bolling's remarks over the past 48 hours... The proper venue for challenging a fellow Republican is during a nomination contest. Lt. Governor Bolling chose to suspend his campaign. I hope he will take his own words to heart and work to bring our Party together." Usually, that type of message is delivered through private channels, not via a press release. Bottom line: Bolling isn’t happy, and that’s a problem for the GOP.

*** On “Meet” this Sunday: Finally, NBC’s David Gregory interviews Treasury Secretary Geithner on “Meet the Press” this Sunday.

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Updated at 3:30 p.m. ET:  The winner of the presidential election met with the man he defeated Thursday as President Barack Obama had lunch at the White House with former Republican nominee Mitt Romney.

Romney arrived at the White House shortly after noon.  

The lunch was closed to reporters but the White House issued a statement after the lunch saying that Romney "congratulated the President for the success of his campaign and wished him well over the coming four years. The focus of their discussion was on America's leadership in the world and the importance of maintaining that leadership position in the future. They pledged to stay in touch, particularly if opportunities to work together on shared interests arise in the future. Their lunch menu included white turkey chili and Southwestern grilled chicken salad."

Romney left just before 2:00 p.m. without comment.

Romney also went Thursday morning to a Washington hotel to meet for 90 minutes with his running mate, House Budget Committee chairman Paul Ryan, R-Wis., the first face-to-face meeting the two men have had since their defeat on Nov. 6.

After the meeting, Ryan released a statement saying, "I remain grateful to Governor Romney for the honor of joining his ticket this fall, and I cherish our friendship.  I'm proud of the principles and ideas we advanced during the campaign and the commitment we share to expanding opportunity and promoting economic security for American families."

Four years ago, after Obama defeated Sen. John McCain, R-Ariz., he hosted a dinner for McCain on the night before he took the oath of office as president.

At that dinner, Obama said that with the campaign and the balloting over, he and McCain shared a responsibility "to usher in a new season of cooperation built on those things we hold in common."

He praised McCain for “a pure and deeply felt love of his country that comes from the painful knowledge of what life is like without it," he said, an allusion to McCain’s five years in a North Vietnamese prison after his Navy plane was shot down during the Vietnam War.

In 2004, after President George W. Bush defeated Sen. John Kerry, D-Mass., the two rivals did not have a post-election face-to-face meeting, although Kerry, along with other senators, was on the platform at the Capitol at Bush’s inauguration for his second term.

But Kerry made clear in his post-election words and actions that he was still resolutely opposed to Bush on policy matters, highlighting his vote against Bush's choice of Condoleezza Rice as secretary of state and calling for the resignation of then-Defense Secretary Donald Rumsfeld, for example.

In 2000, in the aftermath of the five-week recount and Supreme Court battle that prolonged the presidential election, Bush met for 15 minutes with the man he defeated, Vice President Al Gore at Gore’s official residence at the Naval Observatory in Washington.

When Gore greeted Bush outside the residence, reporters asked if the two men had any message for Americans. Gore replied, "I gave that Wednesday night," referring to his concession speech.

In his inaugural address Bush made a point of saying, “I thank Vice President Gore for a contest conducted with spirit and ended with grace.”

In 1996, after President Clinton beat him, former Sen. Bob Dole went to the White House a few days before Christmas to chat with Clinton and exchange Christmas gifts.

Scott Audette / Reuters file

U.S. Republican presidential nominee Mitt Romney (L) and U.S. President Barack Obama shake hands at the conclusion of the final U.S. presidential debate in Boca Raton, Florida, October 22, 2012.

As Obama and Romney have lunch at 12:30 pm ET, not everyone is moving on from the ’12 race… Romney chief strategist Stu Stevens explains Romney’s loss by essentially suggesting Obama was black and poor people voted overwhelmingly for him… As it turns out, Obama’s victory was more decisive than Bush’s in ’04… Tom Cole and the cover he gives to John Boehner… NYT: Other Benghazi-related questions get lost in all the attention on the talking points… 112^th Congress on track to be least productive Congress since 1947… And the importance of Virginia and its gubernatorial contest.

*** Moving on? At 12:30 pm ET today, President Obama holds a private lunch with Mitt Romney -- their first meeting since the election and just seventh overall according to our count. The lunch allows both men to bury the hatchet and show that this country is able to move beyond its elections. But not everyone is moving on. In a Washington Post op-ed published yesterday, Romney chief strategist Stu Stevens defended Romney and his campaign. “Over the years, one of the more troubling characteristics of the Democratic Party and the left in general has been a shortage of loyalty and an abundance of self-loathing. It would be a shame if we Republicans took a narrow presidential loss as a signal that those are traits we should emulate.” It was more than appropriate for Stevens to write about Romney and the campaign after the election; in fact, Stevens speaks today at Harvard along with the top officials from the Obama campaign to discuss the 2012 race. But what’s especially striking about Stevens’ op-ed is that it doesn’t contain an iota of introspection about why the Romney campaign was unable to win a winnable race. It was an odd tone for Stevens to strike, and it will be curious to see if he’s just as defiant today at Harvard.

*** Explaining Romney’s loss -- Obama was black and poor people voted overwhelmingly for him: Indeed, the entire piece appears to rationalize that the campaign’s strategy was right. (And for the reporters who received emails from Stevens during the campaign, the tone was very, very familiar.) In the op-ed, Stevens essentially suggests Romney lost because poor people overwhelmingly voted for Obama. “On Nov. 6, Romney carried the majority of every economic group except those with less than $50,000 a year in household income. That means he carried the majority of middle-class voters.” Yet that analysis ignores that those making less than $50,000 represented 41% of the electorate in 2012, and many of those people probably would argue that they’re in the middle class. Stevens also seems to argue that Obama won because he’s a black man whose campaign and party raised $1 billion. “[H]e was a charismatic African American president with a billion dollars, no primary and media that often felt morally conflicted about being critical. How easy is that to replicate?” But that also leaves out the fact that Romney was a white man who had a famous name in American politics and whose effort also raised close to $1 billion. By the way, there’s a lot of contradictory evidence to suggest the president carried the middle -- the swing suburban counties. In every swing state, the largest major suburban county tipped to the president.

*** Obama’s victory was more decisive than Bush’s in ’04: And here’s one final observation about the 2012 race. Per the excellent work by the Cook Political Report’s David Wasserman, Obama’s national lead over Romney continues to expand as votes keep on coming in. It’s now Obama 50.9%, Romney 47.4%. That’s a bigger (and more decisive) margin than Bush’s victory over John Kerry in 2004 (which was Bush 50.7% and Kerry 48.2%). What’s more, the president’s lead has grown to close to 3 points in Ohio, 4 points in Virginia and 6 points in Colorado. One doesn’t win Colorado by six points without winning swing voters; there isn’t a big-enough Democratic base to make that argument.

Mike Segar / Reuters

Republican presidential nominee Mitt Romney arrives to deliver his concession speech during his election night rally in Boston, Massachusetts, November 7, 2012.

*** Cole gives cover to Boehner: In today’s “fiscal cliff” news, Treasury Secretary Tim Geithner is meeting individually with top Democratic and Republican congressional leaders. Bloomberg News: “Geithner will meet separately with each of the four top leaders in Congress: House Speaker John Boehner, House Minority Leader Nancy Pelosi, Senate Majority Leader Harry Reid and Senate Minority Leader Mitch McConnell. Rob Nabors, the administration’s director of legislative affairs, will accompany Geithner.” And speaking of Boehner, GOP Rep. Tom Cole -- who on Tuesday said that Republicans should extend the Bush tax cuts for only those making $250,000 or less -- did a big favor for the House speaker. Why? It gives him A LOT more space to cut a deal with the Obama White House. After all, when is the last time that a conservative (albeit an establishment) House member go to the left of Boehner? Bottom line: Cole’s move gives Boehner more negotiating flexibility than he had previously. Also, don't miss David Gregory's interview with former FDIC Chair Sheila Bair, who is very critical of Geithner.

*** Other Benghazi-related questions get lost in all the attention on the talking points: For weeks now, there’s has been so much attention on Susan Rice and those CIA-drafted talking points about the attack on the Benghazi consulate. And after more critical comments from GOP senators, Obama showered praise on Rice during a photo spray of his cabinet meeting yesterday. “Susan Rice is extraordinary. I couldn’t be prouder of the job that she’s done.” But the New York Times makes a pretty good point: Lost in all of the attention over the talking points are bigger and perhaps more important questions. “Were requests for greater security for diplomats in Libya ignored? Even if Al Qaeda’s core in Pakistan has been decimated, what threat is posed by its affiliates and imitators in other countries where they have taken refuge? How can crucial diplomacy be conducted amid the dangerous chaos that has followed the toppling of dictators across the Arab world?” Also, while this hasn’t been the best P.R. week for Rice, it does look like she can survive a confirmation process. The person who may have had a worse week in these meetings? CIA acting dir. Mike Morrell.  He could end up the real political loser in all this.

*** Do-Nothing Congress? NBC’s Kyle Inskeep notes that this 112^th Congress is headed to achieve a dubious distinction: the least productive Congress since the 1940s. With just weeks left, this Congress (2011-12) has passed just 196 bills into law (and many of those have been ceremonial pieces of legislation, like the naming of courthouses). The previous low was set by the 104^th Congress (1995-96), which passed just 333 bills into law. So to avoid earning the distinction as the least productive Congress since 1947, 138 bills must move through the House and Senate before the end of the session next month -- an unlikely feat. Then again, reaching a deal on the fiscal negotiations would be a big legislative accomplishment. Also, there are plenty of conservatives who would argue that NOT passing bills actually means this was a productive Congress. It’s all eye-of-the-beholder stuff.

*** The importance of Virginia its gubernatorial race: Virginia has arguably become the most important swing state in the country (in the past two presidential elections, the state has exactly matched the national popular vote). And Virginia’s off-year gubernatorial contest has recently set the tone for the party of out of power. In 2005, Tim Kaine (D) won his race by appealing to independents and the suburbs -- a model the Democrats replicated in 2006 and 2008. In ‘09, the socially conservative Bob McDonnell (R) focused like a laser on the economy, which congressional Republicans followed in ’10 and even Romney tried to replicate in ‘12. Yet here’s the conundrum for Republicans in 2013: The very conservative and outspoken Ken Cuccinelli is going to be the face of the GOP next year. Now it’s more than possible that Cuccinelli runs a strong race that national Republicans will copy in 2014. Or it’s also possible that his candidacy reinforces some of the negative stereotypes that the party wants to erase. By the way, Lt. Gov. Bill Bolling -- whose exit cleared the way for Cuccinelli’s nomination -- isn’t going away quietly. Per the Roanoke Times, he isn’t ruling out a gubernatorial bid as an independent.

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Despite talk of Mitt Romney’s momentum in the final weeks of the presidential campaign, Barack Obama cruised to a wide Electoral Vote victory and his popular-vote margin wound up closely mirroring George W. Bush’s 2004 victory.

In fact, voter confidence in the president consistently improved as Election Day neared and was nearly the identical level Bush had before his reelection, a review of data for the NBC News Voter Confidence Index shows.

President Obama’s VCI score was -11 for the month of October, exactly the same as Bush’s score in October 2004.

Despite his first debate performance and Romney’s claim of momentum, Obama never saw a drop in that period in the VCI. Obama’s VCI went from -29 in August to -15 in September to -11 in October and -10 in the first week of November.

And that improvement was squarely because Americans told pollsters in the fall they felt better about the direction of the country.

The VCI uses a combination of the president’s job approval rating, the direction of the country, and the so-called generic congressional ballot, which tracks voter preference between parties rather than individual candidates. There is equal weight given to all three questions. The difference between two sets of numbers in each question is calculated and then added up.

For example, Obama’s average job approval rating for the month of October was +2; the direction of the country average score was -14; and the generic congressional ballot was +1 for a -11.

Obama’s average approval rating remained fairly consistent throughout the 2012 campaign. It hit its lowest point (-8) right after the debt-ceiling debacle in September 2011. Combining the bad direction of the country score (-52) with the generic ballot (Republican were ahead by 3 points that month), Obama had his worst VCI score of his presidency : -63.

No president had ever been reelected with a VCI that bad. Jimmy Carter had a -72 VCI right before the 1980 election he lost. George H.W. Bush was -84 right before the 1992 election he lost.

The successful presidents reelected since 1980 – Ronald Reagan and Bill Clinton – enjoyed high VCI scores. Reagan stood at +62 in 1984 before his landslide victory. Clinton was at +45 before his sweeping reelection over Republican Bob Dole.

The generic ballot portion of the VCI in 2012 also remained consistent with Democrats holding a slight lead most months.

But direction of the country is what really moved and likely buoyed the president to a second term. More Americans said they were more optimistic about the direction of the country as November 2012 neared. It went from a nadir of -56 in October 2011 to -23 in March by the time the GOP presidential primary wrapped up.

The VCI score for direction of the country stayed in the -20s through July, dipped to -30 in August and then began to break through that plateau after the parties' conventions. The score improved to -19 in September, the best since May 2011 – the month Osama bin Laden was killed.

Before that, direction of the country hadn’t been that strong since January 2010. And at that point, it was trending in the other direction.

The direction of the country average improved again in October to -14 and again in that first week of November to -13.

It’s clear that how people feel about the country -- whether it’s headed off on the wrong track or in the right direction -- is perhaps the most telling indicator of whether a president will be reelected.

President Obama and the man he defeated in the 2012 presidential contest -- Republican Mitt Romney -- will have lunch Thursday at the White House, Obama's press secretary announced.

It will be the first meeting since the election's end.

The White House said there will be no press coverage of the meeting.

UPDATED Saturday, Nov. 24, 2012 at 11:45 am ET: President Obama ranks ninth among candidates for president in electoral-vote averages since 1896, according to a First Read analysis. 

Mitt Romney's 203 EVs puts him 22nd of the 44 candidates who have gotten at least one electoral vote in that 116-year history.

First Read averaged the electoral-vote score of each of the runs for president for each candidate (who got at least one electoral vote).

Ronald Reagan takes the top spot with his average EV score of 507, followed by Lyndon B. Johnson's 486 in 1964 following the assassination of John F. Kennedy. 

Franklin Delano Roosevelt is third with his average of 469 across four successful presidential runs. Dwight Eisenhower follows with an average 449.5 across his two campaigns in the 1950s.

Bill Clinton, who comes in at No. 7, edges Obama 374.5 to 348.5. 

George W. Bush is 15th with his 278.5, two spots behind his father's average of 297.

Al Gore's 266 lands him at 16; John Kerry's 251 puts him at 19.

John McCain's 173 EVs in 2008 put him at No. 24, tied with Jimmy Carter's average between 1976 and 1980.

Note: Prior to the 1908 election, Alaska, Arizona, Hawaii, New Mexico, and Washington, DC, did not yet count. Oklahoma was first counted in in 1908. In 1912, Arizona and New Mexico were added. Hawaii and Alaska began being counted in 1960. DC came into play for the first time in 1964. In addition, California began getting at least 40 electoral votes in 1964. In the early part of the 1900s, up until the 1930s, California was below 20 EVs. States like New York have been on a steady decline in electoral votes, while states like Florida and Texas have seen a steady increase.

Presidential candidates, ranked by average Electoral College votes

1. Reagan 507
2. LBJ 486
3. FDR 469
4. Eisenhower 449.5
5. Harding 404
6. Coolidge 382
7. Clinton 374.5
8. Wilson 356
9. Obama 348.5
10. Nixon 346.7
11. Truman 303
11. Kennedy 303
13. H.W. Bush 297
14. McKinley 281.5
15. W. Bush 278.5
16. Gore 266
17. Hughes 254
18. Hoover 251.5
19. Kerry 251
20. Ford 240
21. T. Roosevelt 212
22. Romney 203
23. Humphrey 191
24. McCain 173
24. Carter 173
26. Taft 164.5
27. Bryan 164.3
28. Dole 159
29. Dewey 144
30. Parker 140
31. Davis 136
32. Cox 127
33. Dukakis 111
34. Smith 87
35. Wilkie 82
36. Stevenson 81
37. Goldwater 52
38. Wallace 46
39. Thurmond 39
40. McGovern 17
41. Byrd 15
42. Mondale 13
43. LaFollette 13
44. Landon 8

CORRECTION: An earlier version of this post incorrectly noted Harry Truman's Electoral College score. It should be 303 and is corrected above.