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Yes, the White House will hold a 'Big Block of Cheese Day'

If you aren’t a fan of the NBC show The West Wing – and/or particularly obscure presidential history – you’ll be confused to hear that the White House is advertising something called “Big Block of Cheese Day.”

Here’s the background: In the award-winning (fictional) show, the president’s chief of staff suggests an open house event in homage to President Andrew Jackson, who threw a kind of old-school happy hour of regular citizens and staff at the White House in 1837.

The main attraction at Jackson’s event, apparently: a 1,400 pound block of cheddar cheese, which attendees were welcome to snack upon in the main foyer.

The Obama administration found the idea, er, tasty enough to replicate.

On Friday, the White House announced its very first “Virtual Big Block of Cheese Day,” which will involve top administration officials answering the public’s questions via social media throughout the day on Wednesday, January 29.

The announcement came with a video featuring White House press secretary Jay Carney and two of the West Wing’s own actors: Bradley Whitford and Joshua Malina.

On Wednesday, January 29th, with a nod to history (and maybe the TV show the West Wing), the Obama Administration is hosting the first-ever virtual "Big Block of Cheese Day," during which dozens of White House officials will take to social media for a day long 'open house' to answers questions from everyday Americans in real-time on Twitter,Facebook, Tumblr, Instagram and via Google+ Hangout


No actual cheese, at least in the literal sense, appears to be involved in the upcoming event.